Launch data study
AI assistants now send 22.3% of this SaaS’s sessions
A first-party GA4 study: AI-referred human visits reached 22.3% of sessions, equaled 64% of Google organic traffic, and rose from 4.5% to 26.3% weekly share in eight weeks.
Field notes
Measure the AI shift without inventing certainty.
Methods, experiments, and first-party data for people who owe someone a clear report every month.
Measurement guide
ChatGPT Rank Tracker: why there is no fixed ChatGPT rank — and what to measure instead
AI answers change from run to run. Here is a defensible measurement model for client reporting: sampled appearances, citations, coverage, referrals, and verified infrastructure evidence.